Case Studies
Here are two case studies from recent projects. Please email us for additional case studies.
SMT: “7th Annual State Honor Roll Report"
Asthma and Allergy Foundation of America
Situation Analysis:
Moldow Communications LLC worked with the Asthma and Allergy Foundation of America in developing a satellite media tour - which was embargoed news until the morning of the SMT - to highlight their 6th annual report showing only eight states make the grade when it comes to asthma and allergy health when assessing asthma and food allergy policies for schools.
Nearly 8 million children with asthma and 13 million with severe allergies to food and other triggers are heading back to school soon. These diseases pose daily risks in the classroom affecting how well kids can – or can’t – perform. Just in time for back-to-school, the Asthma and Allergy Foundation of America (AAFA) is releasing its annual report assessing all 50 states and the District of Columbia on their leader- ship and progress on policies protecting students and staff with asthma and allergies in more than 100,000 schools across the U.S. The result: most states still don't make the overall grade, but some breakthroughs are happening nationwide regarding access to life-saving medications at school.
Objectives:
In interviews were scheduled with Charlotte W. Colllins, Senior Vice President of Policy and Programs for the Asthma and Allergy Foundation of America (AAFA), who discussed the findings of the annual report, the "State Honor Roll™ of Asthma and Allergy Policies for Schools." An objective was to customize each TV and radio interview by market and state. Moldow Communications partnered with NBN, who worked closely to coordinate facts tailored to each interview. The call to action was to get viewers to log onto www.StateHonorRoll.org.
Here are a few of the sample questions:
· Tell us if our state made the "Honor Roll" list this year?
· What are some of the risks kids with asthma and food allergies face in school?
· What can you tell us about school health policies in our state?
Production:
A 5-hour satellite media tour was conducted from Washington DC, and a :60 second radio news release was also produced.
Distribution/ Media Placement Strategy:
The SMT achieved 22 media bookings and the tactics was to customize the interviews with information specific to the local market and/or state. with 13 television and 9 radio interviews. A primary focus was on the eight states with passing grades including Connecticut, District of Columbia, Indiana, Massachu setts, New Jersey, Rhode Island, Vermont and Washington.
To view a clip of the SMT, log onto AAFA 6th ANNUAL STATE HONOR ROLL SMT
Results:
The satellite media tour had 22 television and radio interviews booked including markets like Boston, Philadelphia, Nashville, Las Vegas, Lancaster, plus nationals including Fox News Edge, The Daily Buzz and Your Health Radio. Additionally, several regional and state radio networks were booked.
The tour achieved more than 9.6 million total impressions including TV and radio interviews, distribution of a :60 second radio news release, TV newsbreaks and viral video distribution. The web video was uploaded to sites such as YouTube, Facebook, SevenLoad, Blip.tv, Yahoo Video, AOL video (Motionbox), iTunes, VideoJug, Daily Motion, Metacafe, Vimeo, MySpaceTV syndicate, ClipBlast, Blinkx, Flickr, Viddler, and more. The media equivalency was estimated at well over $310,000.
Testimonial:
“For several years now, Moldow communications has helped our nonprofit organization raise awareness for our cause in effective ways. Moldow has the experience and the tenacity to get real results, and we recommend other nonprofits work with him."
Mike Tringale, VP, External Affairs, Asthma and Allergy Foundation of America
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Distribution: “Getting Heart Healthy" (February is Heart Health Month)
The Almond Board and Jarlsberg Cheese
Situation Analysis:
Moldow Communications LLC worked with Porter Novelli, and their client, the Almond Board of California, and The Burrell Group Ltd, on behalf of Jarlsbeg Cheese, to develop a project for Heart Health Month in February. The clients initially committed to a co-op television and radio media tour, but tactics were modified without additional partners signing onto the SMT tour.
Objectives:
In order to meet the tactical objective of promoting National Almond Day on Sunday, February 16th, Moldow Communications worked with Gourvitz Communications, Inc. to develop a secured media distribution only package which guaranteed the clients over 9 million media impressions, while meeting the requested distribution timeline.
Production:
Moldow Communications worked with Pam Anderson, NY Times best-selling cook book author, food blogger, and AARP's "official food expert," as spokesperson for the project. Moldow Communications worked with Pam's production team to shoot and edit a 1:45 video segment featuring The Almond Board and Jarlsberg Lite Cheese. Pam's segment was to inform viewers and radio listeners that "eating is pleasurable." Not only are almonds high in protein and fiber, are gluten-free, and Pam uses almonds in many of her favorite heart healthy foods - from almond butter in my hummus to almond flour in her cookies, and whole almonds with a glass of red wine. Pam also informed viewers that they can switch to light cheese like full-flavored, low calorie Jarlsberg Lite, which has half the fat of regular Swiss cheese and a full 7 grams of protein for a 3/4 ounce slice. So continue to enjoy that grilled cheese sandwich and fruit and cheese platter! Check out the segment @ Getting Heart Healthy with Pam Anderson.
Pam's key to healthy eating is six small, fun meals each day. considers herself Every Cook. A New York Times best-selling author, she has been cooking nearly everyday for over 30 years. With seven published books, she brings satisfying recipes and sage advice to both novice and veteran cooks. Whether you're on a quest for the perfect brownie, wanting to get dinner on the table effortlessly, hoping to entertain more simply, attempting to she pounds permanently, or looking to eat delicious meatless, Pam can help. She is the American Association of Retired Persons (AARP) official food expert, and food columnist for Runner's World magazine. Pam is a former food columnist for USA Weekend and former Executive Editor of Cook's Illustrated magazine. Her food articles have appeared in many food magazines. She teaches cooking classes across the country and appears frequently on TV and radio. You can view Pam's videos @ Pam Anderson Video Clips. She is the author of seven books.
Distribution/ Media Placement Strategy:
The "Getting Heart Healthy" segment was booked on The Daily Buzz, Daytime and Newswatch, plus a :60 second audio news release was distributed. All aired between Wednesday, February 12th through Friday, February 14th - prior to National Almond Day. Additionally, Pam posted the segment on www.ThreeManyCooks.com, tweeted @ThreeManyCooks and posted to her Facebook fan page @
https://www.facebook.com/pages/Three-Many-Cooks/253001747158.
Moldow Communications provided value-added distribution on three affiliates, WCIU-TV Chicago, WTMJ-TV Milwaukee and XETV-TV San Diego.
Segments were posted on the web @ http://thedbz.com/daily-links/ and http://www.sandiego6.com/story/eat-for-a-healthy-heart-20140213.
Results:
The guaranteed distribution package garned more than 9.6 million impressions including an additional 112,800 viewers with the valued-added distribution to Chicago, Milwaukee and San Diego stations.
Testimonials:
“When we were having difficulty finding the appropriate channel to promote National Almond Day, Moldow Communications helped us find a customized solution. Jim and spokesperson Pam Anderson took the project under their wing and helped deliver the results we were looking for."
Anna Beyder, Account Executive, Consumer Food, Porter Novelli
“It was a pleasure pleasure to work with Moldow Communications and spokesperson Pam Anderson. All involved showed expert professionalism, care and attention to the details, with our project produced and distributed in record time, both efficiently and effectively."
Ronnie Campbell, President, The Burrell Group, Ltd.